Our Story

Design

DYNAMIC X SOLID

A solid, well-built foundation that says “peace of mind,” fused with a sense of dynamic action that says “enjoyment”. This is the embodiment of a new...


Roots


Our design philosophy: Adapting to the continuously changing environment while standing firm in rooted values. Subaru was originally an aerospace manufacturer in an industry that demands the highest levels of safety, dynamic performance and efficiency in packaging.


Intelligent, functional designs needed to achieve those requirements are the root of Subaru’s design philosophy.

Exterior Design

Subaru models are designed to achieve the perfect balance of dynamism and functionality.

Stance

A breathtaking reserve of power ready to burst forth the instant it starts to move.

Volume

A massive form that conveys a powerful sense of its sturdy build.

Surface

A dynamic look that exudes a feeling of strength.

Symbolic Face Design

It’s easy to spot a Subaru. Its dynamic, contoured exterior reveals what’s on the inside: the world’s only front-mounted horizontally opposed engine. A hexagonal grille, based on nature’s most stable shape, combined with the signature six-star design puts the Subaru design in a class of its own.

Interior Design

Delivering the highest expression of quality, with boldness and refinement, our interior design is controlled down to the micron level.From the immediately apparent leather detailing, to the not so obvious anti-glare detailing, the interior design of a Subaru provides gentle comfort. Moreover, the contoured surface, achieved through the contrast of light and shadow, delivers a sense of spacious relaxation.